Thrifted is one of the biggest sellers of vintage and secondhand fashion in the UK & Europe, and we have recently opened a new pop-up store in the iconic former Gap building on Piccadilly Circus, London. Our store opened on 17th April and ran until 27th May. The 6-week-long event featured two huge floors of handpicked vintage and secondhand clothing. It couldn't get more iconic than underneath the bright billboards of Piccadilly Circus, London. It's fair to say that we have put vintage fashion on the map, positioning ourselves among high street and luxury retail giants.
Over the 6-week period of our Piccadilly Pop-Up, we managed to sell just over 7000 products. That's 7000 vintage pieces recycled and given a new life. On our last day at the store, we had 4 and a half thousand people come by and check out the store and we couldn't thank you guys enough for showing love and joining us in promoting secondhand fashion. Our Piccadilly Pop-Up officially closed on 27th May and it's fair to say that it was a HUGE success. We loved it so much that we are already planning our next one for the summer and of course, we will keep you in the loop. We started back in 2017 and have grown quickly to be one of the biggest sellers of vintage and secondhand in the UK & Europe. We believe in the circular fashion movement. We see secondhand as a solution to reducing the demand for new clothing. Our mission is to bring secondhand fully mainstream and have it compete directly with fast fashion & the high street.
Our Piccadilly Pop-Up store in Piccadilly Circus was a significant step towards a more sustainable fashion industry. Through our commitment to circular fashion and promoting conscious consumerism, we believe that we were able to make high-quality, unique vintage clothing more accessible to everyone, and made a huge step to inspire a new generation of fashion enthusiasts to support the circular fashion movement and reduce their impact on the environment.
Fashion is a fundamental part of culture and human identity. To trivialise it by encouraging consumers to STOP buying clothing limits the great ability of fashion to empower individuality. However, the impacts of fashion on the environment & global warming are being felt across the world.
According to the United Nations: "The fashion industry is responsible for 10% of global carbon emissions and 20% of global wastewater." It is now down to the power of the consumer to recognise bad actors, buy from alternative sustainable sources and participate in the circular economy. It’s about who you buy from and what you buy.
